In the Success Stories section of the Ecwid blog, we publish the
Today we’d like to introduce you to Studiogusto, an international creative agency. They shared how they use Ecwid by Lightspeed when creating a digital presence for luxury brands.
Read on to learn more about ecommerce for premium brands, as well as how to use Ecwid by Lightspeed when you are an agency as opposed to a business owner.
As a creative agency, Studiogusto built solid expertise in the luxury sector Made in Italy. They offer services to premium brands targeting a worldwide market. Studiogusto’s projects have won numerous international awards. The agency was included in the Top 10 worldwide bests of the 2020 Agency Of The Year award by CSS Design Awards.
Studiogusto focuses on the fast evolution in the field of digital and new media channels. In the global market and communication scene, we are recognized as a boutique agency focused on excellence.Daniele Milana, digital project manager at Studiogusto
The agency does it all: art direction, content creation, brand building, web and development services, digital strategy, and social media management, as well as photo, video, and motion.
As a part of their web services, they create online stores for luxury
Ecommerce Solutions for Luxury Brands
Since Studiogusto works primarily with premium brands, they focus on
Creating a digital presence usually starts with a website, which often means adding an online store to it. The agency needed a simple but highly customizable ecommerce solution that could be used for a wide variety of product niches. That’s where Ecwid by Lightspeed came in handy.
We first used Ecwid by Lightspeed for our projects a couple of years ago. We loved its simple logic and the clear,Daniele Milana, digital project manager at Studiogusto
Studiogusto used Ecwid by Lightspeed to add online stores to the websites they built with WordPress, ReactJS, NextJS, and NetlifyCMS. Since Ecwid stores seamlessly integrate with any website and mimic the website design, the process was straightforward.
Here are a couple of examples of online stores Studiogusto created with the help of Ecwid by Lightspeed:
An online store for Rometti, a luxury ceramic brand that creates eclectic artworks merging cultural symbolism, functionality, and design.
An online store for Interni, an international company specializing in designer furniture, interior design, and project management.
The Tools Studiogusto Recommends
We asked Studiogusto which Ecwid by Lightspeed tools they could recommend to other agencies or business owners. Here are some of their recommendations:
Product Filters for Easier Search in a Store
If you run a
If you check out the Rometti website, you might notice that you can filter products in the online store by prices and designers. Ecwid’s product filters can do even more than that! They allow customers to refine their search by categories, availability, special offers, brands, colors, sizes, and more.
Store visitors can use product filters in category pages as well as on the search page. As for the Rometti website, product filters are enabled on the Shop page.
With Ecwid by Lightspeed, providing a convenient shopping experience is available to any business. Make sure to enable product filters to let customer shop in your store with ease.
Customizing an Online Store with Ecwid’s API
Since Studiogusto creates complex websites with
Apart from exquisite storefront design changes, Ecwid’s API Platform allows you to add various extra features to your online store, such as integrations with
Working with Ecwid’s API Platform requires programming skills. If you have them, then go for it! If not, that’s not a problem at
Share Your Story
Studiogusto plans to continue to use Ecwid by Lightspeed for projects that need a simple but customizable ecommerce solution. You, too, can tweak your online store as you
If you are inspired by Studiogusto and would like to share your experience creating or running an online store with Ecwid by Lightspeed, we’d love to hear from you. Reach out to blog at ecwid dot com, and we’ll take it from there!