As an entrepreneur, you have a lot of responsibilities and tasks to juggle to keep your business running smoothly. To gain an edge over competitors, you need to be smart and efficient when it comes to managing your business processes.
Whenever we talk about artificial intelligence (AI), what typically comes to mind is called machine learning. It describes software algorithms that can learn and become more adept at performing tasks as they accomplish assignments and process data.
Machine learning powers tools we don’t even recognize as
A lot of the tasks we do on a daily basis can be automated, especially when you run a small business. Whether it’s writing product descriptions, creating ads, or generating email copy, these tedious and
Let’s take a look at how
AI Tools for Writing Product Descriptions
Product descriptions are essential for any online store. They provide customers with the details they need to make an informed purchase decision. At the same time, writing product descriptions can be one of the most
Here are some of the tools you can use to write product descriptions:
This AI text generator can be used for writing almost anything
AI Tools for Improving Product Pictures
AI makes it much easier to produce consistent results across all images without needing expertise in photography or image editing software.
This AI tool allows you to perfect your product pictures by erasing undesired objects, flaws, or even people. Enjoy a
Here is a product picture before using Cleanup.Pictures:
And here’s the same product picture but with a
This AI toolkit gives you the power to drastically improve pictures in a matter of seconds. Sharpen
AI Tools for Writing Ecommerce Copy
Writing marketing copy for social media, emails, ads, and websites is one of those necessary evils for any business. You need copy to share information about new products or services. However, writing can be difficult when you don’t have the time or resources to come up with compelling ideas on your own.
Thankfully, there are
ChatGPT quickly got viral after it became available to the public as a free research preview. Enter text prompts such as questions or instructions and ChatGPT will output text in any form, from social media copy to a blog post.
Check out the poem ChatGPT wrote about Ecwid by Lightspeed:
Jasper.ai is an
Jasper.ai also has AI image generator you can use to create pictures for your social media, emails, or website.
Keep in mind that
AI Tools for Generating Images and Videos
Marketing your product online without images or videos is
That’s where image and video generators come in handy. You can use
This AI tool is another project of OpenAI, the same artificial intelligence research laboratory that gave us ChatGPT.
If you run a
AI Tool for Designing a Brand
Creating and managing marketing assets can be an overwhelming task. Your visuals should be cohesive and representative of your brand while also making your brand distinct from your competition. How exhausting!
This innovative tool simplifies branding efforts for your store. It leverages AI to create remarkable, distinctive logos and branded materials that share your company’s unique identity and message. For those that struggle with design, this tool can effortlessly generate personalized marketing materials such as business cards, brand kits, and social media templates.
If you’re selling online with Ecwid by Lightspeed, you can even try the Looka app from the Ecwid App Market.
AI Tools for Improving Customer Support
Providing quality customer service is a crucial part of running any business. However, it can be difficult to manage several customer communication channels when you’re busy with other business tasks.
There are all kinds of AI chatbots that provide an instant and 24/7 first line of support, removing common and
In the Ecwid App Market, you can choose from a number of customer support chatbots, like Tidio, Chaport, Desku, and more. They will answer commonly asked questions about products, refunds, shipping, and more! They can update customers on their orders 24/7 while sending you customer questions that need more human attention.
AI Tool for Automating Video Marketing
Video marketing is literally everywhere. Social media platforms like TikTok and Instagram Reels have popularized vertical video format. You can see marketing videos on almost every social platform, including Facebook, Pinterest, and YouTube. Due to their popularity, video ads generally get more attention from consumers.
When you run a business, you can’t deny the effectiveness of video when marketing products online. Luckily, AI tools make the process of creating videos much easier and faster.
This tool allows you to publish or schedule video content on YouTube, Facebook, TikTok, LinkedIn, Instagram, Pinterest, and Twitter. It can help you expand your reach and build an engaged following.
Simply put, you can effortlessly convert a single video into 15 different pieces of content and have it published without any manual labor. Imagine how many hours it can save you each week!
Can You Rely 100% on AI Tools?
It’s best practice not to rely solely on these tools. Instead, use them as prompts or guides when coming up with ideas yourself.
For example, you can use Jasper.ai to quickly draft some SEO copy, such as title and meta descriptions for product pages. Then you can edit it to make sure it fits your product and brand.
Or, when you generate some Facebook ad copy using AI, always check that it actually follows the platform’s recommendations for ad texts, such as character limit for primary text, headline, and description.
Here are some examples of
- Write an email copy about a launch of a new product (to do this well, include the name of the product and a short description).
- Write a short blog post announcing an upcoming
fair/pop-upmarket/other events that my business participates in.
- Generate Google Ads headlines and taglines for advertising my product (include a short description of your product).
- Write a product description for my product (specify the product name and some key characteristics).
- Generate blog post/webinar/podcast ideas to promote your business (include a short description of your business).
- Generate an image for an Instagram post/email/website cover to announce a Black Friday sale.
- Come up with cute designs to print on my new products (like
- Come up with an outline for an article that covers the keyword handmade bath bomb (include any relevant keywords).
- Generate a CTA message and buttons for an online store (include your product name).
- Come up with an idea for a social media post that can drive engagement on the topic of… (add topic relevant to your business).
- Generate a YouTube thumbnail for a video about… (add your product or business information).
Those are just a few prompts you can use to leverage
However, it’s important not to rely solely on these solutions. Instead, use them as guides when coming up with ideas for your business. This ensures that your content has just enough human touch while still utilizing these
Now it’s up to you to explore potential