Ecommerce News Hubb
Advertisement Banner
  • Home
  • E-commerce News
  • E-commerce Marketing
  • Contact
No Result
View All Result
  • Home
  • E-commerce News
  • E-commerce Marketing
  • Contact
No Result
View All Result
Wellnessnewshubb
No Result
View All Result
Home E-commerce News

Yes, SEO Keywords Remain Important

admin by admin
April 12, 2023
in E-commerce News


Google’s shift to semantic search seemingly devalues the importance of keywords for organic rankings. Nowadays the meaning of the query matters, not the precise verbiage. Still, keywords remain critical.

I’ll address in this post the state of keywords in organic search.

Rankings Impact

Google employees routinely reiterate that keyword density is not a ranking factor. Google’s John Mueller addressed the issue in 2021 on Reddit when a user asked, “In your opinion, is keyword density still an SEO factor in 2021?”

Mueller’s response: “No.”

Yet keywords are important, especially exact matches. Keywords inform us of what consumers search for and help Google align web pages to searchers’ needs.

To be sure, the priority for any article or description is to engage humans, not search engines. But using exact-match keywords will help the page rank more predictably. So if organic traffic is important to your business, research relevant keywords and incorporate them in body copy, titles, and headings.

Helpful Content

Years ago search optimizers believed the more keywords, the better. Thus seemingly every web page was full of unnatural words, phrases, and sentences.

Google in 2012 responded with an over-optimization penalty. We then knew too many keywords were bad, but we didn’t know how much was too much. Webmaster guidelines for Google and Bing now state that excessive, unnatural keywords — keyword stuffing — violate their policies.

In 2022, Google announced a “helpful content” algorithm update, shifting the focus from algorithm-driven content to human-friendly. John Mueller said last month that keyword density was not a signal in evaluating content and has been largely ignored for years. In 2017, he said there was no penalty for keyword stuffing, stating that Google ignores the part of the page stuffed with keywords.

Plus, in 2019 Search Engine Roundtable quoted Google’s Gary Illyes confirming there’s such thing as internal anchor text stuffing.

In short, poorly written and researched copy could cause lower rankings, not excessive keywords. Google seeks expertise-driven content from trusted sources.

Thus produce fresh and in-depth copy optimized for search intent and properly structured with titles and HTML headings.



Source link

Previous Post

13 Pop-up Shops from Brands, for Inspiration

Next Post

18 Customer Satisfaction Survey Questions to Ask (+ Examples) (2023)

Next Post

18 Customer Satisfaction Survey Questions to Ask (+ Examples) (2023)

Recommended

Meet the Multitasking Superwomen Behind 8 Mom-Owned Businesses (2022)

7 months ago

Quiet Light Founder on State of Ecommerce M&A

6 months ago

5 Email Fails You Need to Avoid (And What to Do Instead)

4 months ago

DTC Holsters Are a Last Line of Defense

8 months ago
What Type of Entrepreneur Are You? [QUIZ] (2022)

What Type of Entrepreneur Are You? [QUIZ] (2022)

8 months ago

Seth Godin Shares His Marketing Expertise at Make it Big 2022

9 months ago

© Ecommerce News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • E-commerce News
  • E-commerce Marketing
  • Contact

Newsletter Sign Up.

No Result
View All Result
  • Home
  • E-commerce News
  • E-commerce Marketing
  • Contact

© 2022 Ecommerce News Hubb All rights reserved.

Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/