Oh my, it’s already November!
You get what it means for ecommerce merchants. The holiday season is coming. Sales. More sales than in the years before. So skipping the curtsey: let’s get ready.
Here are 20+ ideas for nailing your holiday marketing campaigns. If you have an online store with Ecwid by Lightspeed, all of them can be easily implemented, so make sure you’re using your store at full tilt.
Add a Scrolling Message to Your Homepage
Offering a great deal? Declare it immediately as someone comes to your online store.
To grab customers’ attention and bring the website to life, add a dynamic block with a scrolling message on the front page. By default, these messages showcase reviews, but you can customize them to highlight any promotion. Here are the
Keep in mind that this feature is available to
Add a Special Offer Section to Your Homepage
To make sure your offers grab attention, create a special section to highlight exclusive deals. That way, when customers land on your home page, they can easily find seasonal sales, discount coupons, or even free delivery. This ensures they won’t miss out on any
If you’re using the legacy version of Instants Site, contact our Customer Care team to try out the
Add a Slider with Offers to Your Homepage
A slider, or carousel, is like a cool little slideshow. It shows off one big image at a time, and you can make it go automatically or swipe through manually. Plus, there’s a snippet of text and a fancy
Here’s how to add a slider in your Ecwid store.
Adding a slider is available to
Add Special Offers to Category Pages
You can also add special offers to your category pages if your discount applies to a certain group of products. Go to your Catalog → Categories, click on your desired category, and add a description.
Show Sale Prices in Your Store
If you’re going to offer steep discounts, make sure all the store visitors are aware of them. Show them what the price used to be before the sale and how much they can save now with Compare to prices.
Go to Settings → General → Cart and set up the manner your Compare to price will be displayed.
To set up the discount for each product, take the Catalog → Products route. Navigate to your product, find the Pricing section and set up the Compare to price. Save the changes.
By the way, if your store is located in the EU, the EU Omnibus Directive requires you to display the lowest product price within the last 30 days. Such transparency enhances the shopping experience for your customers. If you’re not sure how to comply, we’ve got you covered! Here’s how to show customers the true value they are receiving during a sale.
Display a Promo Bar
If you’re using the
To try out the
Run Buy One, Get One Free Promotions
There are many fans of the
We’ve talked about BOGO sales in detail in another blog post:
Offer Free Shipping
Free shipping is a bulletproof marketing strategy:
You can set up free shipping for every order or for specific regions in Settings → Shipping & Pickup.
To make the most of your free shipping offer, use it strategically. For example, offer it on orders over $50 and/or on nationwide shipping only.
Add Popups and Banners
Imagine a lot of salespeople would work for your online store during the holiday sales. They’d push your deals right when a customer needs it:
- welcoming newcomers with a special offer
- catching those who are about to leave without a purchase with a nice discount
- navigating customers to your bestsellers.
It’s great that you don’t need staff to do this job in your online store. Set up
Offer Discounts on Order Subtotal
This type of sale is based on the expectation that people will buy additional stuff to reach a certain threshold to get a discount.
To run this promo successfully, you should have a good portion of repeat customers that already know your product and are open to ordering more of it.
Set up discounts on order subtotal in Promotions → Discounts.
Set Up Bulk Discount Pricing
Give a hint to your customers that they can buy several gifts of the same type for good money.
To do that, set up bulk discount pricing. Every next item will be cheaper and Ecwid will automatically calculate the total discount in percent for even more impressive deals.
Create Discount Coupons
Ecommerce merchants love coupons for their flexibility. With their help, you can run a promo on many different terms:
- Give a discount to repeat customers only
- Give a discount depending on order subtotal
- Offer free shipping on specific conditions and more.
It works like this: you set the rules when the coupon can be applied, Ecwid generates the coupon code (or you can create it yourself, for example, BLACKFRIDAY). Then you share the code on your website, on social media, personally via email, by chanting it in the streets, by dropping a bottle in the
You can limit coupons in time (e.g. active for 24 hours only) to run flash sales and
Tip: It’s so handy to create, enable, and stop your discounts on the go with the Ecwid Mobile app.
Offer Gift Wrapping
For free or for sale, gift wrapping offered together with a product is a
Push Your Deals at Checkout
Share offers and gift ideas at checkout with the Checkout Notices app. Use it also to notify customers about important shipping terms or holiday business hours.
Offer Flexible Discounts Based on Cart Contents
Depending on what you sell and your holiday campaign goals, you may need to create more sophisticated discounts than just 50% off on everything. For example, you probably want to offer a special price on shoe care products if they are bought with shoes in your store.
To make your discount apply only to certain products or product combinations, categories, cart amount, local customers, date, customer groups etc., check out the Advanced Discount Rules app.
Highlight Items for Sale with Labels
With Product Ribbons, you can add labels to the products on sale and customize them as you want. Use Hot, New, Sale, Sold Out, or other custom labels to draw your holiday shoppers’ attention.
Learn more and set up: Get More Eyes on Your Store with Product Ribbons
Show Related Products
Showing related products on product pages or at checkout can increase the time customers spend in your store and result in a higher order value. If you sell supplementary products (e.g. razors and shaving cream), a ‘You May Also Like’ section is your sales machine.
Learn how to set it up: Related Products
Remind Visitors of Recently Viewed Products
The holiday sales frenzy can make customers distracted easily. There are so many deals out there, so many products to choose from. Follow them with the reminder of what products they just checked out as they are browsing your online store.
The Recently Viewed Products app is a free extension that helps you do just that. Choose where to show this section and the number of products you want to display.
Enable Social Selling Tools
Use social media to spread the word and drum up more people. Open a storefront on your Facebook page, sell on Instagram or TikTok to allow customers to buy without leaving their favorite social media.
To quickly share your product pics on Instagram, Facebook, Pinterest, and Twitter, turn to Ecwid Mobile.
Add a Linkup to Your Social Media Bio
Linkup is a free
If you already have an Ecwid store, you can easily add any product from your catalog to your Linkup page — no need to create it again.
Plus, Linkup comes in handy if features like Facebook Shop or Instagram Shop are not supported in your country. This way, you can still sell on social media!
Create Urgency and Scarcity
There is a number of ways to cheer up your customers while they are browsing.
Add a countdown timer — because no one wants to miss a great deal. The Ecwid App Market offers the Countdown Timer Popup app. You can display such popup immediately, after a set period of time, on a page’s scroll down or upon site exit.
To create additional scarcity, show customers how much (or not so much) you have left in stock. Go to Settings → Design and enable to show stock to customers in the Sidebar section.
Last, choose not to hide products that are out of stock; seeing that some products are sold out creates additional
By the way, you can also enable
If your marketing budget allows you to run paid ads, here’re some tools to help you out:
Offer Gift Cards
A gift card is the single most requested present. Plus, 59% of gift card recipients will actually spend more than the amount on their gift card.
Use Product Subtitles
With Product Subtitles, you can describe a product’s advantages right on the product list, for example, a special offer or services available (say, free shipping or free gift wrapping.)
With subtitles, a product’s benefits are visible right on your storefront, so that customers don’t have to open a product page for details. That helps your customers find the right product faster and brings attention to items with special offers.
Learn more and set up: Highlight the Value of Your Products With Product Subtitles
Improve Overall Shopping Experience
Lastly, there is a bunch of features in Ecwid that improve the shopping experience in general, which can’t do anything but good for holiday shoppers.