Last week the U.S. Congress passed the Inflation Reduction Act, a sweeping 730-page bill that addresses multiple aspects of the...
Free stock photos are an easy way to add appeal to your website. There are many libraries with royalty-free images...
In mid-2021, KPMG International surveyed 146 CEOs of large manufacturing companies in Europe, North America, and Asia-Pacific to learn what’s...
Identifying keywords for organic search rankings is easier now than a decade ago owing to advanced tools. A key factor...
Identifying keywords for organic search rankings is easier now than a decade ago owing to advanced tools. A key factor...
Transactional emails are automated messages based on a visitor’s interaction with a website. There are multiple types, including: Order confirmations,...
Before building brands and products, you must define a target audience. This all-important process includes constructing personas — fictional customers...
Marketing funnels help map the customer journey from awareness to post-purchase advocacy. Understanding the different stages helps brands devise messaging...
Do you know what the checkout process on your site is like? How many form fields are your customers required...
At the heart of the web lies one important thing that it couldn’t run without: the user. After all, what...
As an entrepreneur, you have a lot of responsibilities and tasks to juggle to keep your business running smoothly. To gain an edge over competitors, you need to be smart and efficient...
Despite a rough economy and a return to in-person shopping, plenty of online stores are thriving. Many sell non-essentials, and...
Searching for inspiration as you embark on your entrepreneurial journey? Look no further than those who found business success before...
Artificial intelligence-based marketing tools are proliferating. Example use cases include ad optimization, competitor monitoring, content creation, and more. Some of...
A business downturn is the beginning, not the end. It gives you the chance to learn, start new, and rebuild. ...
Website owners cannot fully control the appearance of organic search snippets, but Schema.org markup can help. An example is HowTo,...
Have you ever gone out to purchase a bottle of sparkling wine and were overwhelmed by your options? Best friends...
Free resources from the design community can enhance an ecommerce site. Here is a list of new web tools and...
“Retail media” refers to advertising on retailers’ websites, apps, and physical stores. The ad units include display ads, videos, sponsored...
Mobile shopping has been on the rise over the past few years, with native installs growing 12% year over year....
Hubris caught up with Silicon Valley Bank. It borrowed short and invested long, a banking 101 mistake. It lobbied lawmakers...
You don’t need to be a very technical person, nor do you require a lot of money, to learn how...
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