South Bay Helps Retailers Succeed Online


Bedding company thrives by offering turnkey private-label lines, drop-shipping and more

South Bay International commands a growing presence on the online highway.The company helps retailers and their customers find their way onto that thoroughfare, and it speeds mattresses, adjustable bases and sleep accessories to consumers, anywhere in the United States.

Online shopping traffic increased sharply last year as pandemic shutdowns challenged brick-and-mortar retailers, and South Bay executives say the company was able to service legions of new customers who ventured online and bought beds from the company’s private-label programs. 

Early on, South Bay realized the pandemic was going to play havoc with traditional bedding practices —  and, the company says, it found itself uniquely positioned to help its retailers in the disruptive climate.

South Bay, owned by Keeson Technology Corp. in Jiaxing, China, touts its “exceptional service, nationwide drop-shipping and complete turnkey solutions” as key capabilities.

E-commerce fulfillment is a vital service in today’s retail mattress landscape. At a time when supply chain problems persist throughout the industry, some retailers don’t want to stock inventory, and South Bay provides the warehouse for those retailers.

The company’s growing product line includes mattresses, toppers, adjustable bases, bed frames, pillows, sheets, protectors and other accessories.

In a sense, South Bay has been preparing for this new day for more than a decade, when the company first entered the e-commerce arena. It is a channel that has steadily gained importance for the company — and the industry — since.

“We have the ability to pivot and adapt quickly to changes in the economy and industry,” says Dani Serven, the bedding veteran who has been South Bay’s chief operating officer since 2014. “Being a vertically integrated company allows us to control quality and have extremely competitive pricing with superior components and technologies.”


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