What to Sell on Shopify?


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Creating a Shopify store is one thing and making it a success is another. To grow your store fast, you have to start selling products that have a high purchase rate and healthy profit margin. So now comes the million-dollar question: what to sell on Shopify?

We have conducted thorough research to prepare this complete guide on products to sell online. In this guide, you will explore profitable niches and top-selling items in those niches.

Whether you’re to search for trending existing products or new curated product trends, you can refer to this comprehensive guide to get the right products to sell online.

Let’s dive into:

Can You Sell Anything on Shopify?

Shopify is not a marketplace like Amazon, eBay, or Etsy, but a platform that allows businesses to create online stores. So, a question can quickly enter your mind that you can sell anything on Shopify. But it is not the case. You cannot sell everything on Shopify.

You have to follow the Shopify Acceptable Use Policy in order to use the platform to create your online store. And this policy prohibits eCommerce entrepreneurs from selling restricted items.

These restricted items include but are not limited to certain firearms and parts, goods or services that promote self-harm, COVID-19 products that flout the rule for the sale of COVID-19 related products, etc.

You can check the Shopify Acceptable Use Policy for more details about prohibited activities on Shopify.

What are the Best Products to Sell on Shopify?

In order to run a successful Shopify store, you have to know what to sell on your store. As not all the products get sold equally on the Shopify platform, picking the right products can impact the success of your store.

We have listed profitable, trending niche ideas to help you select the best products to sell online on your store.

23 Niche Ideas for an eCommerce Store

So, what is the best item to sell online? And of course, this doesn’t necessarily mean it is the same thing as Shopify. Shoppers buy from certain niches frequently. If you pick a shoppers’ favorite niche, the chances of your success increase manyfold.

Explore the following 23 niches that customers frequently choose to make purchases.

1. Food Products

Food products are a good niche to sell on your Shopify store. Why? The reason is simple – we all have to eat to live. So, the demand for food items will stay forever with a good growth rate.

According to Grand View Research, the value of the U.S. packaged food market size was $ 996.56 billion in 2020. And it is expected to grow at a compound annual growth rate (CAGR) of 4.1% from 2021 to 2028. What’s more, the online distribution channel is forecasted to gain the highest CAGR of 8.5% in the same period.

Therefore, it will be a smart decision to add food items to your store to sell online. Here are a few products ideas:

  • Packaged snacks
  • Coffee and tea
  • Pickles
  • Keto food items
  • Spices
  • Muffins, bread, cookies
  • Instant mixes
  • Chips

2. Business Products

Business products are the things companies sell to help other companies run their businesses. These products are also referred to as b2b products.

Selling business products online has a huge scope. This is because 17% of US b2b sales are projected to be generated digitally in 2023.

There are several categories for business products, including raw materials, processed materials & components, repair supplies, and much more.

However, the following two categories are in huge demand:

Office Products

No office can run without essential office supplies that include but are not limited to blank sheet paper, pre-printed forms, janitorial supplies, merchant supplies, etc.

Laptop Stands

Laptop stands are versatile. People use them for a variety of reasons. Bringing laptop screens to eye level, improving typing ergonomics, preventing overheating laptops are just a few to mention. Selling laptop stands online is an excellent strategy to increase sales.

3. Health and Fitness

There is a growing awareness of staying fit and healthy. This simply means health and fitness products are in great demand. A research report suggests that the U.S. cardiovascular equipment market is expected to grow at more than 11% CAGR through 2027.

Here are the best selling health and fitness products:

Jade Rollers

It is believed that jade rollers reduce swelling, increase blood circulation, help products reach deeper into the skin. Customers are always in search of good-quality jade rollers. So, selling them can eventually increase your sales.

Massage Guns

Health and fitness enthusiasts buy massage guns to fight muscle soreness, reduce injury, and get quick pain relief. Selling massage guns is an excellent way to add to sales numbers.

Yoga Mats

Thanks to the increasing popularity of Yoga among people of all generations, Yoga mats are selling like hotcakes these days.

Matcha Powder

People use Matcha powder in multiple ways – matcha shots, lattes, tea, and even in desserts. So, selling matcha powers is a surefire way to increase sales.

In addition to the above products, aqua training bags, vibration plates, battle ropes, protein powder, and lip balms are in demand.

4. Maternity Products

If your dilemma is to sell or not to sell maternity products, then you should start adding maternity products to your product folio. This is because the maternity care market in North America is projected to cross $3 billion by 2023 with a good compound annual growth rate.

Here are the top selling products in this niche:

  • Maternity clothes
  • Belly support band
  • Body pillow
  • Supporting bra
  • Pregnancy books
  • Comfortable shoes
  • Hot water bottle
  • Compression shocks

5. Digital Products

The North American consumer electronics industry is expected to grow at a CAGR of 6.5% during 2017-2030, reports Goldstein Market Intelligence. This means you have tons of growth opportunities in this niche.

Here are two popular products in this category:

Portable LED Projectors

LED projectors are used in both the settings – home and office. So, they are a superb addition to your product portfolio.


The North American smartwatch market is projected to grow at a CAGR of 9.57% during 2018-2026, according to Mordor Intelligence. So, selling smartwatches can bring in more sales certainly.

6. E-Cigarettes

E-cigarettes are gaining popularity because of a variety of options in flavor. Also, they are considered a safer alternative to traditional cigarettes.

Should you sell E-cigarettes to grow your sales? Yes, you should. The e-cigarette & vape market in the US is expected to grow a compound annual growth rate (CAGR) of 27.3% from 2021 to 2028, reports Grand View Research.

Therefore, it will be a smart move to add E-cigarettes to your online product offerings.

7. Travel Accessories

Travel accessories are a profitable niche to pick for your Shopify store. In Pre Covid world, there was a huge demand for travel-related products. According to IBISWorld, the market size of the handbag, luggage, accessory store industry in the US was around $15.8 billion in 2019.

The demand for travel accessories plummeted during 2020 as the coronavirus pandemic was ragging the US at that time. And the travel industry was one of the worst-hit industries by the pandemic.

However, the demand for travel accessories is shooting up with the coronavirus situation getting better. The IBISWorld reports predicted 9.2% growth for the handbag, luggage & accessory stores industry in 2021.

Two trending products to sell in this niche are:

Neck Pillows

Neck pillows are designed to fully support the wearer’s head, thereby preventing stiff neck and fatigue during a journey. Also, they can reduce sleep apnea and snoring. Due to the benefits neck pillows offers, they get sold like anything.

Travel Belts

Travel money belts keep money and value bale items safe from prying eyes. This is the reason why travel belts are a key accessory for traveling enthusiasts. As travel belts come in multiple designs, you can offer your customers many choices to choose from.

8. Home Improvement

According to a report from the Home Improvement Research Institute, the total home improvement market is expected to grow by a strong 9.9% in 2021 and 5.7% in 2022.

So, selling home improvement products is a wise strategy to grow sales. You can either build a Shopify store to sell home improvement products only or add these products to your existing product line, the choice is yours.

The following are trending home improvement products to sell…


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